/* FAKTOS · styles.css · identidad cerrada: naranja / negro / blanco · Permanent Marker + Space Grotesk */

:root{
  --naranja:#fe3f18;
  --negro:#141414;
  --blanco:#ffffff;
  --celeste:#7FC9E3;
  --azul:#1E4FD8;
  --marker:'Permanent Marker', cursive;
  --grotesk:'Space Grotesk', system-ui, -apple-system, sans-serif;
}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  font-family:var(--grotesk);
  background:var(--negro);
  color:var(--blanco);
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
ul,ol{list-style:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}

/* foco visible en todos los fondos: celeste con halo del color de fondo */
:focus-visible{outline:3px solid var(--celeste);outline-offset:3px;border-radius:6px}

.wrap{max-width:640px;margin:0 auto;padding:0 24px}

/* ---- secciones tipo "página de revista" ---- */
.page{padding:72px 0;position:relative}
.page-black{background:var(--negro);color:var(--blanco)}
.page-white{background:var(--blanco);color:var(--negro)}
.page-orange{background:var(--naranja);color:var(--negro)}
.page-orange .eyebrow{opacity:1} /* negro al 70% sobre naranja daba 3,6:1; pleno da 5,3:1 */

.eyebrow{
  font-size:12px;font-weight:700;letter-spacing:.28em;text-transform:uppercase;
  opacity:.7;margin-bottom:20px;
}
.mtitle{
  font-family:var(--marker);
  font-weight:400;line-height:.92;
  font-size:clamp(44px,14vw,88px);
  letter-spacing:.01em;
}

/* ---- HERO ---- */
.hero{
  min-height:100svh;display:flex;flex-direction:column;justify-content:space-between;
  padding:28px 0 40px;background:var(--negro);
  background-image:radial-gradient(120% 80% at 50% -10%, rgba(254,63,24,.22), transparent 60%);
}
.hero-top{display:flex;justify-content:space-between;align-items:center;gap:16px;font-size:11px;letter-spacing:.18em;text-transform:uppercase;opacity:.65;font-weight:700}
.hero-top span:last-child{text-align:right}
.hero-logo{margin:6vh 0 4vh;display:flex;align-items:center;gap:14px}
.hero-logo img{width:64px;height:64px;flex:0 0 auto}
.hero-brand{font-family:var(--marker);font-size:clamp(34px,9vw,46px);line-height:1;letter-spacing:.04em;transform:rotate(-2deg);display:inline-block}
.hero h1{
  font-family:var(--grotesk);font-weight:700;
  font-size:clamp(30px,8.4vw,52px);line-height:1.02;letter-spacing:-.02em;
  max-width:14ch;
}
.hero h1 .fx{color:var(--naranja)}
.hero-sub{margin-top:18px;font-size:clamp(15px,4.4vw,19px);line-height:1.45;opacity:.82;max-width:34ch}
.hero-para{margin-top:12px;font-size:clamp(14px,4vw,16px);line-height:1.45;font-weight:500;color:var(--celeste);max-width:34ch}
.kicker{
  margin-top:26px;font-family:var(--marker);font-size:clamp(20px,6vw,28px);
  color:var(--naranja);transform:rotate(-2deg);display:inline-block;
}
.hero-cta{display:flex;gap:12px;flex-wrap:wrap;margin-top:34px}

.btn{
  display:inline-flex;align-items:center;gap:10px;
  font-weight:700;font-size:16px;letter-spacing:.01em;
  padding:16px 26px;border-radius:999px;cursor:pointer;border:2px solid transparent;
  transition:transform .12s ease, background .12s ease, color .12s ease;
  min-height:48px;
}
.btn:active{transform:scale(.97)}
/* DECISIÓN accesibilidad: blanco sobre naranja da 3,5:1 (falla AA a 16px); negro sobre naranja da 5,3:1. */
.btn-primary{background:var(--naranja);color:var(--negro)}
.btn-primary:hover{background:#ff5533}
.btn-ghost{background:transparent;color:var(--blanco);border-color:rgba(255,255,255,.35)}
.btn-ghost:hover{border-color:rgba(255,255,255,.7)}
.page-white .btn-ghost,.page-orange .btn-ghost{color:var(--negro);border-color:rgba(20,20,20,.35)}
.btn-dark{background:var(--negro);color:var(--blanco)}
.btn svg{width:20px;height:20px;flex:0 0 auto;display:block}

/* ---- marquee ---- */
.marquee{background:var(--naranja);color:var(--negro);overflow:hidden;padding:14px 0;border-top:3px solid var(--negro);border-bottom:3px solid var(--negro)}
.marquee-track{display:flex;white-space:nowrap;gap:34px;font-family:var(--marker);font-size:22px;animation:scroll 22s linear infinite;width:max-content}
.marquee span{display:inline-block}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.marquee-track{animation:none;width:auto;flex-wrap:wrap;white-space:normal;justify-content:center}}

/* ---- QUÉ HAGO / claims ---- */
.lead{font-size:clamp(16px,4.6vw,19px);line-height:1.5;margin:22px 0 0;max-width:40ch}
.claims{margin-top:38px;display:flex;flex-direction:column;gap:2px}
.claim{border-top:2px solid var(--negro);padding:20px 0;display:flex;gap:16px;align-items:baseline}
.claim-k{font-family:var(--marker);font-size:26px;color:var(--naranja);line-height:1}
.claim-b h3{font-size:19px;font-weight:700;letter-spacing:-.01em}
.claim-b p{font-size:15px;opacity:.75;margin-top:4px;line-height:1.4}
.claim:last-child{border-bottom:2px solid var(--negro)}

/* ---- VIDEOS / reels ---- */
.reels{
  display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;
  padding:8px 24px 20px;margin:28px 0 0;-webkit-overflow-scrolling:touch;
  scrollbar-width:thin;scrollbar-color:rgba(255,255,255,.25) transparent;
}
.reels::-webkit-scrollbar{height:6px}
.reels::-webkit-scrollbar-thumb{background:rgba(255,255,255,.25);border-radius:99px}
.reel{
  flex:0 0 auto;width:min(72vw,250px);aspect-ratio:9/16;border-radius:18px;overflow:hidden;
  scroll-snap-align:center;position:relative;background:#1d1d1d;
  border:1px solid rgba(255,255,255,.12);display:flex;flex-direction:column;justify-content:flex-end;
  transition:transform .18s ease, border-color .18s ease;
}
.reel video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;background:#1d1d1d}
.reel-meta{position:relative;z-index:2;padding:14px;padding-top:44px;background:linear-gradient(transparent,rgba(0,0,0,.8));font-weight:700;font-size:14px;letter-spacing:.02em;pointer-events:none}
.reel-meta small{display:block;font-weight:700;opacity:.8;font-size:12px;letter-spacing:.14em;margin-bottom:2px;color:var(--naranja)}
.reel-sound{
  position:absolute;top:12px;right:12px;z-index:3;
  width:40px;height:40px;border-radius:50%;
  background:rgba(20,20,20,.62);color:var(--blanco);
  display:flex;align-items:center;justify-content:center;
  transition:background .12s ease;
}
.reel-sound svg{width:20px;height:20px;fill:currentColor}
.reel-sound[aria-pressed="true"]{background:var(--naranja);color:var(--negro)}
.reel.is-active{border-color:rgba(255,255,255,.35)}
.note{font-size:13px;opacity:.6;margin-top:6px;line-height:1.4}

/* ---- CÓMO / pasos ---- */
.steps{margin-top:34px;counter-reset:s;display:flex;flex-direction:column;gap:0}
.step{counter-increment:s;display:grid;grid-template-columns:auto 1fr;gap:18px;padding:22px 0;border-top:2px solid var(--negro);align-items:start}
.step:last-child{border-bottom:2px solid var(--negro)}
.step::before{content:counter(s);font-family:var(--marker);font-size:34px;color:var(--naranja);line-height:.8;min-width:26px}
.step h3{font-size:18px;font-weight:700}
.step p{font-size:15px;opacity:.72;margin-top:4px;line-height:1.4}
.step .step-time{display:inline-block;margin-top:10px;opacity:1;font-weight:700;font-size:13px;letter-spacing:.04em;color:var(--negro);border:2px solid var(--negro);border-radius:999px;padding:5px 12px}

/* ---- ESTRATEGIA ---- */
.pitch{font-family:var(--marker);font-size:clamp(22px,6.6vw,30px);line-height:1.15;margin:20px 0;color:var(--naranja)}
.strat-price{display:inline-flex;align-items:baseline;gap:10px;margin:6px 0 22px}
.strat-price b{font-size:clamp(30px,9vw,44px);font-weight:700}
.strat-price span{font-size:14px;opacity:.7;letter-spacing:.02em}
.chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:8px}
.chip{border:1.5px solid rgba(255,255,255,.28);border-radius:999px;padding:9px 16px;font-size:14px;font-weight:500}

/* ---- PLANES ---- */
.plans{margin-top:30px;display:flex;flex-direction:column;gap:18px}
.plan{background:var(--negro);color:var(--blanco);border-radius:20px;padding:24px;position:relative}
.plan.reco{outline:3px solid var(--blanco);outline-offset:3px}
.plan-badge{position:absolute;top:-12px;right:20px;background:var(--blanco);color:var(--negro);font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;padding:6px 12px;border-radius:999px}
.plan-top{display:flex;justify-content:space-between;align-items:baseline;gap:14px}
.plan-name{font-family:var(--marker);font-weight:400;font-size:clamp(24px,7.4vw,30px);line-height:.9;white-space:nowrap}
.plan-price{font-size:clamp(22px,7vw,28px);font-weight:700;color:var(--naranja);white-space:nowrap}
.plan-sub{font-size:14px;opacity:.72;margin-top:12px;line-height:1.4}
.btn-plan{margin-top:18px;width:100%;justify-content:center;font-size:15px;padding:14px 22px}

/* Estrategia: franja subordinada bajo los planes (no es un plan, no se compra sola) */
.strat-strip{margin-top:26px;border:2px dotted var(--negro);border-radius:14px;padding:16px 20px;display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 14px}
.strat-strip-title{font-size:16px;font-weight:700;letter-spacing:-.01em;flex:1 1 100%}
.strat-strip-sub{font-size:14px;font-weight:500;opacity:.85}
.strat-strip-link{font-size:14px;font-weight:700;text-decoration:underline;text-underline-offset:3px;text-decoration-thickness:2px;margin-left:auto}
.strat-strip-link:hover{text-decoration-thickness:3px}

/* ---- FAQ ---- */
.faq{margin-top:30px;border-top:2px solid var(--negro)}
.faq details{border-bottom:2px solid var(--negro)}
.faq summary{
  list-style:none;cursor:pointer;padding:20px 40px 20px 0;position:relative;
  font-size:18px;font-weight:700;letter-spacing:-.01em;line-height:1.3;
}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{
  content:"+";position:absolute;right:2px;top:50%;transform:translateY(-52%);
  font-family:var(--marker);font-size:30px;color:var(--naranja);line-height:1;
  transition:transform .15s ease;
}
.faq details[open] summary::after{content:"–"}
.faq details p{font-size:16px;line-height:1.5;opacity:.85;padding:0 0 22px;max-width:44ch}

/* ---- CTA final ---- */
.final{text-align:center}
.final .mtitle{color:var(--naranja);margin-bottom:8px}
.final p{font-size:17px;opacity:.82;max-width:30ch;margin:0 auto 30px;line-height:1.5}
.final .btn{width:100%;max-width:340px;justify-content:center;margin:0 auto 12px}
.handle{margin-top:20px;font-weight:700;letter-spacing:.04em}
.final .note{margin-top:0}
.foot{padding:34px 0 46px;text-align:center;font-size:12px;opacity:.45;letter-spacing:.04em}
.foot img{width:40px;height:40px;margin:0 auto 14px;opacity:.8}

/* ---- Sticky WhatsApp (mobile) ---- */
.wa-sticky{
  position:fixed;right:16px;bottom:18px;z-index:50;
  width:56px;height:56px;border-radius:50%;
  display:flex;align-items:center;justify-content:center;
  background:var(--naranja);color:var(--negro);
  box-shadow:0 8px 24px rgba(0,0,0,.35);
  transform:translateY(90px);opacity:0;
  transition:transform .28s cubic-bezier(.2,.8,.2,1), opacity .2s ease, background .2s ease, color .2s ease;
}
.wa-sticky svg{width:28px;height:28px;display:block}
.wa-sticky.is-on{transform:none;opacity:1}
.wa-sticky.on-orange{background:var(--negro);color:var(--blanco)}
.wa-sticky[hidden]{display:none}
@media (prefers-reduced-motion:reduce){.wa-sticky{transition:none}}

/* ---- Tablet / desktop ---- */
@media (min-width:768px){
  .page{padding:96px 0}
  .hero{padding:36px 0 56px}
  .hero-cta{margin-top:40px}
  /* DECISIÓN: con 3 planes la grilla 2x2 dejaba una card huérfana; una sola columna como el prototipo. */
  .plan-badge{right:24px}
  /* DECISIÓN (aprobada): la columna sigue en 640px; solo los videos se ensanchan para que se vean. */
  .reels{max-width:1240px;margin:36px auto 0;padding:8px 24px 24px;scroll-snap-type:x proximity}
  .reel{width:232px}
  .reel:hover{transform:translateY(-4px);border-color:rgba(255,255,255,.35)}
  .faq summary{font-size:19px}
}
@media (min-width:1280px){
  .reels{justify-content:center;overflow-x:visible}
  .reel{width:224px}
  .wa-sticky{display:none}
}